Imagine how many companies in Italy do not make sense of their brand, they have not chosen a specific direction, they confuse the consumer and confuse themselves with competitors, to use a play on words. Yet the customer is always right. There is therefore no justification for the fact that he is not consulted for the interpretation…
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Livio Rofrano organizes the second communication and marketing seminar ” scientific approach ” in collaboration with Confindustria.
Without a solid scientific basis, legitimized by research, the brand is the result of improvisation and will decree the failure of any marketing and communication initiative.
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Livio Rofrano, the advertiser who organized the first seminar on communication ” scientific approach” in collaboration with Confindustria
Livio Rofrano director advert group italia communication and marketing agency organized the first seminar that had as its object, communication and the scientific approach to achieve the creation of the brand.
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Heuristics and cognitive biases, if you don't apply them, don't advertise.
A delicate aspect that requires particular attention and characterized by the presence of factors that determine the success of a marketing positioning. In order not to make it too long, I refer you to a very significant article that must be read with particular attention from a technical point of view. Here is the article https://www.thinkwithgoogle.com/intl/it-it/strategie/ricerca-google/comportamento-acquisto-italiani/
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