How to build a winning value proposal for social media and website: SEO and marketing strategies to increase involvement and conversions. In the digital world today, have a presence on social media and a website is no longer enough. To emerge and conquer the consumer it is essential to apply a rigorous and scientific study…
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The website is a strategy, Not a showcase. Heart, positioning and ux.
In the digital world in constant evolution, A website is not simply a virtual showcase; It is a strategic work that contains your brand's DNA. In this blog, We will deepen how the value proposal, The distinctive positioning and the Value brand are the essential elements to create an online presence that speaks directly to the consumer…
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What is the scientific study of the brand.
The scientific method, or experimental method, is the typical way in which science proceeds to reach an understanding of objective reality, reliable, verifiable. The scientific method is a process that serves to help our researchers to know the truth. It is based on the observation, on asking questions, on the creation of hypotheses, experimentation, analysis and improvement. We conceive it…
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Thinking Fast and Slow | Daniel Kahneman – slow and fast thinking – System 1 e 2
Daniel Kahneman , winner of the Nobel Prize in Economics for his seminal work in psychology that challenges the rational model of judgment and decision making, he is seen by many as one of the most important thinkers in the world. His ideas have had a profound impact in many fields, including business, medicine and politics,…
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