The consumer is confused, products and services all look the same, why we help you build your brand, offering them a valid reason for you to choose.
Let's find out what's most important in the minds and hearts of consumers, we identify the consumer insight, to make you different and unique than your competition.
We make a memorable brand with powerful tools like the archetypes.
We believe that the first step to success is to stop and think. Analyze the environment of a company, review its strengths and weaknesses and reflect on what strategy, positioning and actions are most appropriate.
And what is more difficult: do it with objectivity. This external view is what makes us an excellent ally for any marketing department. We propose strategic solutions and develop effective and innovative . Oriented to generate sales, improve the brand's relationship with its customers and to project their companies into the future.
In short, transfer their messages and values in a creative way and adapted to the new era of bidirectional communication, taking into account the views, 'response and customer interactions.
"Business has only two basic functions: marketing and innovation. Marketing and innovation produce results: everything else is cost. "Peter Drucker
In January 2008, l’American Marketing Association It amended the definition of marketing, highlighting its social impact and defining it as a science.
Marketing is a complex and evolutionary science, that in addition to moving synergistically with other sciences, also it evolves through new media and technical tools provided by technology.
The AMA will further redefine the concept of marketing in July 2013
MARKETING AND RESEARCH
Focus group moderated by Psychologist.
- Interviews in depth personal
- Neuroscience / Neuromarketing
- Forum online
- Face to face
- Mystery shopping
- Listening socialnetwork
- Analysis blog, forum, newsgroup
Strategia off/line on line
- Analysis of marketing problems
- Competition analysis
- Identification of the target group
- Positioning and Repositioning
- Choosing a Strategy
- Choices for operational tactics
- Price / Product / Distribution / Promotion
The advert group Italian partners are top notch, to offer the best kow-how in order to achieve concrete results.
Contact now for more information