Until the 95% of thought, of emotions and decision making takes place in the unconscious mind. Let's find out the "Why" behind what people say and do, using social and behavioral sciences to reveal what your customers can't or don't want to tell you, discovering the "hidden truth" the basis for building a strong brand that delivers meaningful results.
THE BRAND IS THE MOST IMPORTANT ASSET IN THE COMPANY, WE STAND OUT FOR THE SCIENTIFIC STUDY OF IT.
WE EXPLORE CONSUMERS, WITH THE HELP OF SCIENTIFIC DISCIPLINES SUCH AS BEHAVIORAL ECONOMICS, NEUROSCIENCES AND COGNITIVE PSYCHOLOGY, WE USE QUALITATIVE AND QUANTITATIVE RESEARCH TECHNIQUES TO HELP MAKE SMARTER AND SAFER BUSINESS DECISIONS IN BRAND IMPROVEMENT OR BUILDING, OF IDENTITY AND COMMUNICATION.
The brand strategy it is coding and mapping through a formal plan, of the brand in order to make it highly distinctive, different, memorable, credible, reliable and extremely sympathetic to the ideal target customer
It is about identifying and exploiting the differentiating factors, the emotional advantages and the connective connections of the brand for the ideal target, with integrity and authenticity, in so that you can achieve and maintain your competitive edge and increase your profits.
We begin to explore the deep value perception of the brand, to understand what kind of emotional connection is created with the target, how much the individual elements of communication strengthen or weaken this connection.
The creative strategy it is a fundamental element on which we invest for the construction of the brand, the creatives of national calibration, art & copy with the necessary experience, they support the growth and development of the brand in line with the distinctive positioning.
Our goal is to create a brand experience that has the power to create lasting emotional bonds with consumers, promises value and sets you apart from the crowd.
The brand creates interest and attention only when establishing an emotional connection with your customers.
The brand is a value proposition for consumers that is relevant and always hard.
We advert group go to the discovery of a emotional benefit:
How to they hear your customers about your brand that they don't feel about other brandse.
A distinctive advantage: make your extraordinarily unique brand.
A connective advantage: how to create meaningful connections different from what others are doing.
This way we communicate a value proposition, and a more effective competitive advantage to displace competition and help you sell more by creating a strong brand, a human brand.
WE MAKE ADVERTISING MORE INTENSE BY ACTIVATING THE EMOTIONS OF CONSUMERS.
THE HARVARD BUSINESS SCHOOL PROFESSOR,
GERALD ZALTMAN, AFFIRMS THAT THE 95% OF THE
PURCHASE DECISIONS MAKE
IN THE SUBCONSCIOUS.
Emotions stimulate the mind 3000 times faster than rational thinking". Emotions govern our behavior, emotions rule the world!
Customers today are not very interested in attributes, they just want to know if they can have a product that fits their personality? It's not just about one type of customer. All customers behave similarly: they buy products emotionally and rationalize their choices intellectually. Capturing the mind (through traditional marketing) It's a thing, capturing the heart is another. Customers don't always behave like a computer.
They breathe, they cry, enjoy. Products are emotions in their head.
ADVERTISING ON ITSELF DOES NOT SELL.
WE AIM ON BRILLIANT CREATIVITY.
This is an old story, dose wisely the value, optimizing the choice of online and offline communication channels, based on the strategic target and other essential variables supported by a scientific method.
We decline creativity consistent with positioning, in all and 5 the communication levers.
The communication plan developed by us takes into account the following steps:
Creative strategy Off line - on line that communicates the unique value proposition.
media Strategy - Off line - online that consistently communicates the unique value proposition.
Public Relations Strategy
Sales promotion BtC BtB
Communication without a brand strategy is wasted, marketing without a brand strategy is short-lived.
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