The brand is first and foremost an experience that has the power to create emotional bonds with consumers able to stand the test of time, promises value and sets you apart from the crowd.
The brand creates interest and attention only when establishing an emotional connection with your customers.
The brand is a value proposition for consumers that is relevant and always hard.
Our main goal is to identify the perception of deep values of the target.
What kind of emotional connection is created with the target? The individual elements of communication strengthen or weaken the connection?
We advert group go to the discovery of a emotional benefit: how you feel about your customers about your brand that does not feel for other brands.
A distinctive advantage: make your extraordinarily unique brand.
A connective advantage: how to create meaningful connections different from what others are doing.
This way we communicate a value proposition, and a more effective competitive advantage to displace competition and help you sell more by creating a strong brand, a human brand.
The events described legitimize the validity of a scientific method, communicate what the consumer wants to hear. When we design a communication strategy we test the satisfaction of the consumers in advance knowing their reactions on advertising.
We give the most intense advertising by enabling the consumer emotions.
Because from consumers, if not, objectively valid reason would find a choice.
From manufacturer, We run the risk of investing without getting the desired results,
with a further disorientation of their identity.
Consumer insight, archetypal neuroscientific research and follow-up.
In fact, the results do not come by chance. Our scientific method allows to reduce errors and achieve better results. We work with knowledge in all areas of belonging of communication here is our roadmap:
Identify a problem to solve
Perform a search
Perform a test (experiment)
To analyze (if the results are not in line with the hypothesis returns to step 2)
Conclude and repeat the activity
The communication plan developed by us takes into account the following steps:
Creative strategy Off line - on line that communicates the unique value proposition.
media Strategy - Off line - online that consistently communicates the unique value proposition.
Public Relations Strategy
Sales promotion BtC BtB
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