Rather than making attempts to build the brand, we put into practice a proven scientific method that reduces errors and improves results.
The tools we use as an advertising and communication agency are characteristic and transversal in order to carry out an in-depth study on the consumer. they include semiotics, semantics, psycholinguistics, psychology, sociology, ethnography, neuromarketing, neurobranding, cognitive biases, il brand positioning, the archetypes, emotional branding.
In reality the inspiration of the creative strategy that we take care of with copy and art that have experiences of well-known national brands, it becomes memorable under the conditions in which it is supported by research.
For this reason we are considered probably the first communication agency that supports a scientific method of the brand, thanks also to the contribution of neuroscience in this case the discipline from which it derives, "neuromarketing " then the neurobranding or the positioning of a product or service in the consumer's brain through neuromarketing.
The brand is first and foremost an experience that has the power to create emotional bonds with consumers able to stand the test of time, promises value and sets you apart from the crowd.
The brand creates interest and attention only when establishing an emotional connection with your customers.
The brand is a value proposition for consumers that is relevant and always hard.
Our main goal is to identify the perception of deep values of the target.
What kind of emotional connection is created with the target? The individual elements of communication strengthen or weaken the connection?
We advert group go to the discovery of a emotional benefit: how to they hear your customers about your brand that they don't feel about other brandse.
A distinctive advantage: make your extraordinarily unique brand.
A connective advantage: how to create meaningful connections different from what others are doing.
This way we communicate a value proposition, and a more effective competitive advantage to displace competition and help you sell more by creating a strong brand, a human brand.
The events described legitimize the validity of a scientific method, communicate what the consumer wants to hear. When we design a communication strategy we test the satisfaction of the consumers in advance knowing their reactions on advertising.
We give the most intense advertising by enabling the consumer emotions.
Because from consumers, if not, objectively valid reason would find a choice.
From manufacturer, We run the risk of investing without getting the desired results,
with a further disorientation of their identity.
Consumer insight, archetypal neuroscientific research and follow-up.
In fact, the results do not come by chance. Our scientific method allows to reduce errors and achieve better results. We work with knowledge in all areas of belonging of communication here is our roadmap:
Identify a problem to solve
Perform a search
Perform a test (experiment)
To analyze (if the results are not in line with the hypothesis returns to step 2)
Conclude and repeat the activity
ADVERTISING ON ITSELF DOES NOT SELL.
This is an old story, dose wisely the value, optimizing the choice of online and offline communication channels, based on the strategic target and other essential variables supported by a scientific method.
We decline creativity consistent with positioning, in all and 5 the communication levers.
The communication plan developed by us takes into account the following steps:
Creative strategy Off line - on line that communicates the unique value proposition.
media Strategy - Off line - online that consistently communicates the unique value proposition.
Public Relations Strategy
Sales promotion BtC BtB
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