Here is an article very interesting echoed by Harvard Business Review article by John Quelch professor of business administration of Charles Edward Wilson at Harvard Business School with a joint appointment at the Harvard School of Public Health, as a professor of health management policies. How many times have you heard a manager blame "commodification…to know more
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The 'Marketing audit is a key part of the marketing planning process. It is conducted not only at the beginning of the process, but also in a number of points during the execution of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as for a review…to know more
Often the entrepreneur, the manager of a company or anyone with significant marketing responsibilities, It must unravel an infinitesimal plethora of paper proposals, web agency, sale of all types of media space, of agencies of all types and varieties. It 's time to create an information guide, an ostentatious compass like this that…to know more
Given, the scope, We have to think carefully and measure out an answer that is useful to all those who have interest in optimizing investments in communication. In principle, we assume that no general can no choice, if they do not know in depth the real motives consumer purchasing, This concept…to know more
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