You can not fathom the needs of consumers, using research methodologies that linger on the surface ( eg quantitative research ). Here it is from this that need to go deep, overcoming the barriers of social conventions, to locate in non-direct way the most important reasons, the most articulate expectations and deep, especially with…
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Unique selling proposition cos’è, what's the use in advertising
L'unique selling proposition, often as an acronym USP, in Italian it could be translated as exclusive sales argument, is a theoretical model of the operation formulated by advertising Rosser Reeves in the forties. According to this principle, an advertising, so that it can be effective, should focus on "a unique selling point" (Selling point), and only means…
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