Why, I should choose your product over your competitors? It seems strange, however, many business owners still fail to provide a comprehensive answer to this question. They can not explain why customers can favorite or exclude yourself from possible suppliers rose, a plethora of competitors every day and threaten…
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Copy strategy, this unknown.
The importance of the copy strategy in pubblcità The copy strategy is tactical indication used in advertising. a bit like a handbook or a model that provides a fundamental path on which to work. Consumer's benefit is the benefit to the consumer that the product promises; Reason why is the rational argument that advertising provides to make credible the benefits promised by…
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Traditional advertising does not work anymore?
The entrepreneur is confused, traditional advertising does not work, best online advertising, we have made it clear once and for all. There is even, those who argue that traditional marketing is no longer effective and that the consumer is now more free to pick and choose. It's true, as a last resort, that consumers decide more freely with the advent of the internet,subverting…
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The projective tests and the scope of advertising.
You can not fathom the needs of consumers, using research methodologies that linger on the surface ( eg quantitative research ). Here it is from this that need to go deep, overcoming the barriers of social conventions, to locate in non-direct way the most important reasons, the most articulate expectations and deep, especially with…
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