ABOUT 50% ADVERTISING 'NOT' EFFECTIVE, Causing DAMAGE AND FINANCIAL identity BRAND. IT DOES NOT SELL AND NOT WEARING DESIRED RESULTS WHY ARE NOT MADE IN ADVANCE TESTING CONSUMER.
( fonts Nielsen ) According to the Nielsen 15/30% in advertising spending is wasted because it is not effective and does not reach the right consumers. ( source ) Gerard J. brick He is a professor and director of the Center for Global Innovation at the Marshall School of Business at University of Southern California, in an article published in the authoritative journal adage.com, which states that waste reach about 50%, other source Jerry W. Thomas is the President / CEO di Decision-Fort Worth basato Decision Analyst, supporting the same view after 40 years of advertising tests.
UNLIKE OTHER AGENCIES COMMUNICATION EXAMINE THE EMOTIONAL REACTIONS IN ADVANCE OF THE CONSUMER, By testing THE APPROVAL OF PROPOSALS CREATIVE. IN THIS WAY we zero WASTE, MAKING EFFECTIVE COMMUNICATION, WHY AND 'ALWAYS THE CONSUMER TO DECIDE THE SUCCESS OR FAILURE OF A BRAND.
E 'useless to create the best ad campaign, the most beautiful website or any communication activities, if it is unable to emotionally capture the consumer, not achieve its communication objectives.
In this way, It is achieved what they expect to see and hear the consumer.
Among the methodologies, neuroscience help us to understand what the consumer likes a subconscious level. We can then test:
Copy tests and Key visual for creative concepts for advertising
Website and Collateral
and everything that can be useful to greatly improve the performance of communication, significantly reducing errors. Often we wonder why drives the company not specifically monitor the effects which does advertising in all its manifestations.