About 50 % advertising is not effective.

ABOUT 50% ADVERTISING 'NOT' EFFECTIVE, Causing DAMAGE AND FINANCIAL identity BRAND. IT DOES NOT SELL AND NOT WEARING DESIRED RESULTS WHY ARE NOT MADE IN ADVANCE TESTING CONSUMER.

( fonts Nielsen ) According to the Nielsen 15/30% in advertising spending is wasted because it is not effective and does not reach the right consumers.
( source ) Gerard J. brick He is a professor and director of the Center for Global Innovation at the Marshall School of Business at University of Southern California, in an article published in the authoritative journal adage.com, which states that waste reach about 50%, other source Jerry W. Thomas is the President / CEO di Decision-Fort Worth basato Decision Analyst, supporting the same view after 40 years of advertising tests.

 

80% OF NEW PRODUCTS ARE COLLECTED BEFORE THE YEAR ENDS. ( fonts Nielsen )

Therefore, we can no longer exempt ourselves from research, it remains an indispensable strategic factor for the growth and survival of products, of companies and their development.

TO CREATE A BRAND YOU NEED SCIENCE AND CREATIVITY.

As has been repeated, we focus the study on two aspects which includes a first phase intended as an in-depth exploration of perceived value, to know the behavioral aspect of the consumer ( first phase of psychological behavioral introspection ) so that consistent and corresponding values ​​emerge.

In the next phase we let creativity take shape, being a construct that having a scientific basis will make the brand, its identity and effective and persuasive communication, as well as reducing waste and errors that damage the brand, their positioning and profits.

Communication without a brand strategy is wasted, marketing without a brand strategy is short-lived.

 

 

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