scientific approach

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Partners e fieldwork : MILAN ROME BARI BOLOGNA CATANIA MESSINA LONDON PARIS

ABOUT 50% ADVERTISING IS NOT 'EFFECTIVE, USELESS WASTE, WHY NOT TESTED IN ADVANCE.

( fonts Nielsen ) According to the Nielsen 15/30% in advertising spending is wasted because it is not effective and does not reach the right consumers.
( source ) Gerard J. brick He is a professor and director of the Center for Global Innovation at the Marshall School of Business at University of Southern California, in an article published in the authoritative journal adage.com, which states that waste reach about 50%, other source Jerry W. Thomas is the President / CEO di Decision-Fort Worth basato Decision Analyst, supporting the same view after 40 years of advertising tests.

 

Our modus operandi is unique and effective, a scientific method that greatly enhances the value of your brand, communication and sales.

 

The main advantage is reflected in the choice of a distinctive positioning tested with a communication which happens to be much more effective without making mistakes that would lead to economic waste and image.

 

brain

  1. Competitive advantage and proposal for the result value of unexpressed needs
  2. Effective communication because it tested directly on customers
  3. emotional connection with customers to a strong and memorable brand
  4. Uniqueness and differentiation in the market sector category
  5. Increased turnover and profitability

 

advert Italian group is the first advertising agency communication and neuroscience to support the neuromarketing, allow us to apply a scientific method of marketing and communications.

 

 

 

What do we do

We value to sell more

We believe that the true value of products and services, resides only in the minds of consumers. Working together with customers, we try to create new value in the daily lives of people, providing marketing and communication solutions,innovative, full of surprises and discoveries that may contribute to 'expansion of our clients' businesses.
In Italy Advert Group is of fundamental importance the discovery of consumer insight to create value proposition in line with specific targets.
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Because we

Advert Group Italia

It distinguishes the scientific investigation skills, to understand, know and to create strong brands and results in marketing advertising and communication. The agency operates nationally and internationally;.

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