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ADVERTISING AGENCY PARTNERS IN FIELDWORK MILAN ROME BARI

As an advertising agency, we distinguish ourselves for the scientific study of the brand that with the help of social science and behavioral science (the study of why people buy and act) we significantly improve the building of the brand, identity and communication that supports sustainable competitive advantage over time.


Behavioral science measures emotional and less conscious factors (implicit and unconscious ) consumer behavior to help guide business decisions. The umbrella of the "behavioral science" includes behavioral economics, cognitive science, neuromarketing and psychology.
This way we reduce errors, improving brand results and profits.

Behavioral science is the scientific observation and study of behavior, including the way our emotions, the environment and social factors influence our decisions in the real world.

Brands must make sense and promise something unique and meaningful to the consumer.

They are part of the human experience, so ingrained in our life that we are often not aware of how strongly they influence our choices. Our research approach is driven by a deep understanding of how people make choices, of how memory works and the range of cognitive biases and mental shortcuts we use to navigate our daily lives. We use scientific disciplines such as behavioral economics, neuroscience, cognitive psychology, anthropology (ethnography ) then qualitative and quantitative research techniques to help make smarter and safer business decisions in improving or building the brand, identity and communication.

brain

 

What are the advantages of using a scientific method than empirical and intuitive choices?

 

 

 

  1. Competitive advantage and proposal for the result value of unexpressed needs
  2. Effective communication because it tested directly on customers
  3. emotional connection with customers to a strong and memorable brand
  4. Uniqueness and differentiation in the market sector category
  5. Increased turnover and profitability

What do we do

We value to sell more

We believe that the true value of products and services, resides only in the minds of consumers. Working together with customers, we try to create new value in the daily lives of people, providing innovative marketing and communication solutions, full of surprises and discoveries that may contribute to 'expansion of our clients' businesses.
In Advert Group Italia it is of fundamental importance to discover consumer insights to create value propositions in line with specific targets.
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Because we

Psychology is the scientific study of human behavior and mental processes. For example, psychology is concerned with the way we behave as individuals as well as in groups; it's about the way we act and the way we think; and it concerns our interaction with the physical world as well as our interaction with others. What sets us apart is the scientific in-depth ability to create strong brands from beyond 25 years, thanks to the implicit and explicit knowledge of consumers through the use of scientific disciplines. The end is improve or build the brand, identity and communication in order to achieve and maintain a competitive advantage and increase profits.

 

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