Category Archives: Marketing

What is the brand's scientific method?

IT DISTINGUISHES US "THE BRAND SCIENTIFIC METHOD" IT MEANS TO USE THE SCIENTIFIC METHOD FOR ANALOGY. The scientific method, or experimental method, is the typical way in which science proceeds to reach an understanding of objective reality, reliable, verifiable. The scientific method is a process that serves to help our researchers to know the truth. Is based…
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Neuromarketing tests marketing assumptions, it does not create them.

Neuromarketing is a science that analyzes how emotions affect the mental processes that lead consumers to purchase a certain product, observing what happens to the brain in the presence of certain stimuli. Neuromarketing verifies the correctness of a hypothesis, it does not create it. It will therefore have to be the marketing to formulate the right hypotheses from…
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