This is the work that an American colleague of ours did for a museum. We believe that by applying this modus operandi to our beauties, how much distinctive value they would acquire in the eyes of consumers? This is our specialty. What is the brand? In fact, with this video we show you how the American colleague deepens…
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Misbehaving: The Making of Behavioral Economics | Richard Thaler | The Nobel Prize in Behavioral Economics
Richard H. Thaler is a prominent figure in the context of the behavioral economy, A field that has revolutionized the understanding of economic decision -making processes by integrating elements of psychology and economics. Born shortly after the end of the Second World War, Thaler has taken an academic path that led him to question the conditions…
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Thinking Fast and Slow | Daniel Kahneman – slow and fast thinking – System 1 e 2
Daniel Kahneman , winner of the Nobel Prize in Economics for his seminal work in psychology that challenges the rational model of judgment and decision making, he is seen by many as one of the most important thinkers in the world. His ideas have had a profound impact in many fields, including business, medicine and politics,…
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"The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then the price is everything and the low-cost producer is the only winner. “
“The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then price is everything and the low-cost manufacturer is the only winner. " No less Philip Kotler claims it, SC Johnson's current professor of international marketing & I am at the Kellogg Graduate School of…
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The average cost of a focus group in Italy is 4000 thousand euros.
The average cost of a focus group in Italy 4000 thousand euros, in other countries it may vary. What is a focus group? A focus group is a qualitative marketing research technique designed to test products, services, ideas, packaging, prices, advertising, concepts or any other marketing activities that a company may be willing to do.…
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What is the best advertising agency?
In the competitive panorama today, Identifying the best advertising agency means going beyond the simple creation of creative campaigns. It is essential to rely on a strategic partner who knows how to integrate in an organic marketing way, communication, scientific research, Creativity and digital innovation. Only through this synergy is it possible to build a solid growth path, capable of generating…
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What is social media marketing?
Social media marketing today represents one of the most effective and indispensable strategies in the field of digital marketing for companies of all sizes that want to increase their visibility online and strengthen the presence of the brand on the main social networks such as Facebook, Instagram, LinkedIn, YouTube, TikTok e Twitter. This discipline is based on strategic use…
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SEO strategies to improve the positioning on Google in 2025
To obtain a high positioning in Google's research pages it is essential to adopt a complete and updated SEO strategy that includes the search and selection of strategic keywords. It is important to identify keywords with a high volume of research but with low competition, Using tools such as Ubersuggest and Answerthepublic. Focus on tail keyword…
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Senza ricerca scientifica, The brand is destined to make mistakes.
Senza ricerca scientifica, The brand is destined to make mistakes. In the world of marketing and communication, Building a strong and distinctive brand is never the result of the case. Often there is a tendency to underestimate the importance of scientific research, considering it a secondary or even superfluous passage. However, without a solid scientific study of the brand, Each strategy risks…
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