IT DISTINGUISHES US "THE BRAND SCIENTIFIC METHOD" IT MEANS TO USE THE SCIENTIFIC METHOD FOR ANALOGY. The scientific method, or experimental method, is the typical way in which science proceeds to reach an understanding of objective reality, reliable, verifiable. The scientific method is a process that serves to help our researchers to know the truth. Is based…
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Neuromarketing tests marketing assumptions, it does not create them.
Neuromarketing is a science that analyzes how emotions affect the mental processes that lead consumers to purchase a certain product, observing what happens to the brain in the presence of certain stimuli. Neuromarketing verifies the correctness of a hypothesis, it does not create it. It will therefore have to be the marketing to formulate the right hypotheses from…
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Commoditization. How to avoid the commoditization trap.
Here is an article very interesting echoed by Harvard Business Review article by John Quelch professor of business administration of Charles Edward Wilson at Harvard Business School with a joint appointment at the Harvard School of Public Health, as a professor of health management policies. How many times have you heard a manager blame "commodification…
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Audit in marketing, to improve results in the company.
The 'Marketing audit is a key part of the marketing planning process. It is conducted not only at the beginning of the process, but also in a number of points during the execution of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as for a review…
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