Daniel Kahneman , winner of the Nobel Prize in Economics for his seminal work in psychology that challenges the rational model of judgment and decision making, he is seen by many as one of the most important thinkers in the world. His ideas have had a profound impact in many fields, including business, medicine and politics,…
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"The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then the price is everything and the low-cost producer is the only winner. “
“The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then price is everything and the low-cost manufacturer is the only winner. " No less Philip Kotler claims it, SC Johnson's current professor of international marketing & I am at the Kellogg Graduate School of…
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Why is it that branding in healthcare is becoming more important than ever?
In an increasingly saturated market, healthcare branding is essential for any healthcare company looking to increase patient acquisition and grow their business ethically, efficientistico, reputational. What is the health brand? Healthcare branding is the process of shaping how a healthcare organization is perceived.…
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Effective advertising. It takes creativity and science, Harward Business School.
Science and creativity are the winning combination of effective advertising and communication in general. One does not exclude the other and is an essential rule. Social sciences with the contribution of behavioral economics and neuroscience contribute to understanding the consumer's buying behavior in all its phases. The starting point to start…
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