Heuristics and cognitive biases, if you don't apply them, don't advertise.

A delicate aspect that requires particular attention and characterized by the presence of factors that determine the success of a marketing positioning.

In order not to make it too long, I refer you to a very significant article that must be read with particular attention from a technical point of view.

Here is the article https://www.thinkwithgoogle.com/intl/it-it/strategie/ricerca-google/comportamento-acquisto-italiani/