Tag Archives: Advertising

Thinking Fast and Slow | Daniel Kahneman – slow and fast thinking – System 1 e 2

Daniel Kahneman , winner of the Nobel Prize in Economics for his seminal work in psychology that challenges the rational model of judgment and decision making, he is seen by many as one of the most important thinkers in the world. His ideas have had a profound impact in many fields, including business, medicine and politics,…
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"The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then the price is everything and the low-cost producer is the only winner. “

“The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then price is everything and the low-cost manufacturer is the only winner. " No less Philip Kotler claims it, SC Johnson's current professor of international marketing & I am at the Kellogg Graduate School of…
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The average cost of a focus group in Italy is 4000 thousand euros.

The average cost of a focus group in Italy 4000 thousand euros, in other countries it may vary. What is a focus group? A focus group is a qualitative marketing research technique designed to test products, services, ideas, packaging, prices, advertising, concepts or any other marketing activities that a company may be willing to do.…
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Scientific study of the brand so as not to lose money and results in advertising.

Imagine how many companies in Italy do not make sense of their brand, they have not chosen a specific direction, they confuse the consumer and confuse themselves with competitors, per usare un gioco di parole. Eppure il cliente ha sempre ragione. Non si giustifica dunque il fatto che esso non venga interpellato per l'interpretazione
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