Imagine how many companies in Italy do not make sense of their brand, they have not chosen a specific direction, they confuse the consumer and confuse themselves with competitors, per usare un gioco di parole. Eppure il cliente ha sempre ragione. Therefore, there is no justification for the fact that it is not consulted for the interpretation of aids and suggestions that can recommend a precise and timely choice..
not listening creates discrepancies, confusion, inaccuracy, a dip in the dark in strategic and operational marketing choices, " errors that are paid dearly" with the determination of economic losses and results, damaging the image of your brand.
We always recommend applying a scientific study of the brand, which allows the company to study the purchasing behavior of consumers, for this reason we have contemplated behavioral economics, sociology, psychology, ethnography, neuroscience and all those scientific disciplines that allow us to scientifically study the brand, reducing fatal errors in advertising and marketing as much as possible.
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