Imagine how many companies in Italy do not make sense of their brand, they have not chosen a specific direction, they confuse the consumer and confuse themselves with competitors, to use a play on words. Yet the customer is always right. There is therefore no justification for the fact that he is not consulted for the interpretation…
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Neuromarketing tests marketing assumptions, it does not create them.
Neuromarketing is a science that analyzes how emotions affect the mental processes that lead consumers to purchase a certain product, observing what happens to the brain in the presence of certain stimuli. Neuromarketing verifies the correctness of a hypothesis, it does not create it. It will therefore have to be the marketing to formulate the right hypotheses from…
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Why should I choose your product?
Why, I should choose your product over your competitors? It seems strange, however, many business owners still fail to provide a comprehensive answer to this question. They can not explain why customers can favorite or exclude yourself from possible suppliers rose, a plethora of competitors every day and threaten…
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Copy strategy, this unknown.
The importance of the copy strategy in pubblcità The copy strategy is tactical indication used in advertising. a bit like a handbook or a model that provides a fundamental path on which to work. Consumer's benefit is the benefit to the consumer that the product promises; Reason why is the rational argument that advertising provides to make credible the benefits promised by…
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