Daniel Kahneman , winner of the Nobel Prize in Economics for his seminal work in psychology that challenges the rational model of judgment and decision making, he is seen by many as one of the most important thinkers in the world. His ideas have had a profound impact in many fields, including business, medicine and politics, and in Thinking, Fast and Slow takes readers on a tour of the mind, explaining the two systems that guide the way we think and make choices.
Humans are programmed to be too confident in their decision-making abilities, an evolutionary feature that allows us to make decisions instantly and comfortably and avoid paralysis (and in the distant past of human history, life-threatening) which would result from constant insecurity. People therefore have a hard time internalizing the idea that their preferences may be anything but coherent and consistent. So it's not surprising that, despite all the experimental evidence gathered to the contrary, the rational agent theory persists as a cornerstone of microeconomic theory, underlying many policies in our society.
In Thinking, Fast and Slow , Daniel Kahneman shatters its validity and warns against the social implications this understanding of human decision making has. It explains in lucid and provocative detail all the prejudices and heuristics we are prone to; all the oddities and complexities that make the human species very different dall'Homo Economicus of our economics textbooks.
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