Senza ricerca scientifica, The brand is destined to make mistakes. In the world of marketing and communication, Building a strong and distinctive brand is never the result of the case. Often there is a tendency to underestimate the importance of scientific research, considering it a secondary or even superfluous passage. However, without a solid scientific study of the brand, Each strategy risks…
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Effective advertising. It takes creativity and science, Harward Business School.
Science and creativity are the winning combination of effective advertising and communication in general. One does not exclude the other and is an essential rule. Social sciences with the contribution of behavioral economics and neuroscience contribute to understanding the consumer's buying behavior in all its phases. The starting point to start…
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The average cost of a focus group in Italy is 4000 thousand euros.
The average cost of a focus group in Italy 4000 thousand euros, in other countries it may vary. What is a focus group? A focus group is a qualitative marketing research technique designed to test products, services, ideas, packaging, prices, advertising, concepts or any other marketing activities that a company may be willing to do.…
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