Given, the scope, We have to think carefully and measure out an answer that is useful to all those who have interest in optimizing investments in communication. In principle, we assume that no general can no choice, if they do not know in depth the real motives consumer purchasing, This concept…
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A company, It sells more when it is different.
To have success, a small or medium business should not be better, It should only be different. This does not mean that you need to be absolutely unique - you have to be different in order to be noticed by your customers. In other words, have a different selling proposition(DSP) It is considerably more feasible to have a single proposal…
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perceived value
The perceived value is the value attributed by the consumer for a product. Companies strive to create value for customers. The value perceived by customers is sometimes different from the actual value of the good or service. Several factors explain this difference in perception between the real and perceived value, these are the perceived value components: - the use value -…
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What is the Promoter Score Notes?
The Net Promoter Score is a customer loyalty metric developed in 2003 by business consultant Fred Reichheld of Bain & Company in collaboration with the company Satmetrix. The goal was to determine a rating of customer satisfaction clear and easily interpretable. The question asked is always formed: "Based on his experience, how likely would you recommend the company…
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