The average cost of a focus group in Italy 4000 thousand euros, in other countries it may vary. What is a focus group? A focus group is a qualitative marketing research technique designed to test products, services, ideas, packaging, prices, advertising, concepts or any other marketing activities that a company may be willing to do.…
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Livio Rofrano organizes the second communication and marketing seminar ” scientific approach ” in collaboration with Confindustria.
Without a solid scientific basis, legitimized by research, the brand is the result of improvisation and will decree the failure of any marketing and communication initiative.
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