Livio Rofrano director advert group italia communication and marketing agency organized the first seminar that had as its object, communication and the scientific approach to achieve the creation of the brand.
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Neuromarketing tests marketing assumptions, it does not create them.
Neuromarketing is a science that analyzes how emotions affect the mental processes that lead consumers to purchase a certain product, observing what happens to the brain in the presence of certain stimuli. Neuromarketing verifies the correctness of a hypothesis, it does not create it. It will therefore have to be the marketing to formulate the right hypotheses from…
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Proper and reliable guide on how to choose the advertising agency and communication.
Often the entrepreneur, the manager of a company or anyone with significant marketing responsibilities, It must unravel an infinitesimal plethora of paper proposals, web agency, sale of all types of media space, of agencies of all types and varieties. It 's time to create an information guide, an ostentatious compass like this that…
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