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How to avoid the trap of commodification.

How many times have you found yourself renouncing a customer because its only criterion of choice was the price? It does not matter in which sector operates - that it is services, Products or consultations - there will always be customers who adopt a purely transactional approach, evaluating each option exclusively based on the cost, without…
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communication, Marketing, advertising, Research, behavioral science
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What is the scientific study of the brand.

The scientific method, or experimental method, is the typical way in which science proceeds to reach an understanding of objective reality, reliable, verifiable. The scientific method is a process that serves to help our researchers to know the truth. It is based on the observation, on asking questions, on the creation of hypotheses, experimentation, analysis and improvement. We conceive it…
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Misbehaving: The Making of Behavioral Economics | Richard Thaler | The Nobel Prize in Behavioral Economics

  Richard H. Thaler is a prominent figure in the context of the behavioral economy, A field that has revolutionized the understanding of economic decision -making processes by integrating elements of psychology and economics. Born shortly after the end of the Second World War, Thaler has taken an academic path that led him to question the conditions…
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Thinking Fast and Slow | Daniel Kahneman – slow and fast thinking – System 1 e 2

Daniel Kahneman , winner of the Nobel Prize in Economics for his seminal work in psychology that challenges the rational model of judgment and decision making, he is seen by many as one of the most important thinkers in the world. His ideas have had a profound impact in many fields, including business, medicine and politics,…
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