The average cost of a focus group in Italy 4000 thousand euros, in other countries it may vary. What is a focus group? A focus group is a qualitative marketing research technique designed to test products, services, ideas, packaging, prices, advertising, concepts or any other marketing activities that a company may be willing to do.…
to know more
Scientific study of the brand so as not to lose money and results in advertising.
Imagine how many companies in Italy do not make sense of their brand, they have not chosen a specific direction, they confuse the consumer and confuse themselves with competitors, to use a play on words. Yet the customer is always right. There is therefore no justification for the fact that he is not consulted for the interpretation…
to know more
Livio Rofrano organizes the second communication and marketing seminar ” scientific approach ” in collaboration with Confindustria.
Without a solid scientific basis, legitimized by research, the brand is the result of improvisation and will decree the failure of any marketing and communication initiative.
to know more
Livio Rofrano, the advertiser who organized the first seminar on communication ” scientific approach” in collaboration with Confindustria
Livio Rofrano director advert group italia communication and marketing agency organized the first seminar that had as its object, communication and the scientific approach to achieve the creation of the brand.
to know more
WhatsApp us