IT DISTINGUISHES US "THE BRAND SCIENTIFIC METHOD" IT MEANS TO USE THE SCIENTIFIC METHOD FOR ANALOGY.
The scientific method, or experimental method, is the typical way in which science proceeds to reach an understanding of objective reality, reliable, verifiable.
The scientific method It is a process that serves to help our researchers to know the truth. It is based on the observation, on asking questions, on the creation of hypotheses, experimentation, analysis and improvement.
We conceive the same methodology that follows the brand study, here are the steps in the scientific process.
- issue - Question How are we perceived?
- Observation -Search Search, to know the state of affairs
- Formulation of a hypothesis What happens in the examined market
- Experiment Verification of the emerged values
- Collect and analyze data Reports, project and strategy
- the result Communication Communication
These activities, servono to evaluate (brand assessment) the current situation and future prospects of the brand for brand building ( brand positioning ).
The goal is to develop a unique experience with products and services that improve the lives of customers.
Support stakeholders with a promise - emotional / functional benefits
Create a unique value perception and distinctive - brand essence
SEARCH TOOLS USED:
qualitative research, focus group, in-depth clinical interviews
verifiable. The scientific method is a process that serves to help our researchers to know the truth - verifiable. The scientific method is a process that serves to help our researchers to know the truth, cognitive biases and archetypes
Neuroscience: Neuromarketing e Neurobranding