Richard H. Thaler is a prominent figure in the context of the behavioral economy, A field that has revolutionized the understanding of economic decision -making processes by integrating elements of psychology and economics. Born shortly after the end of the Second World War, Thaler has taken an academic path that led him to question the conditions…
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Thinking Fast and Slow | Daniel Kahneman – slow and fast thinking – System 1 e 2
Daniel Kahneman , winner of the Nobel Prize in Economics for his seminal work in psychology that challenges the rational model of judgment and decision making, he is seen by many as one of the most important thinkers in the world. His ideas have had a profound impact in many fields, including business, medicine and politics,…
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"The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then the price is everything and the low-cost producer is the only winner. “
“The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then price is everything and the low-cost manufacturer is the only winner. " No less Philip Kotler claims it, SC Johnson's current professor of international marketing & I am at the Kellogg Graduate School of…
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Why is it that branding in healthcare is becoming more important than ever?
In an increasingly saturated market, healthcare branding is essential for any healthcare company looking to increase patient acquisition and grow their business ethically, efficientistico, reputational. What is the health brand? Healthcare branding is the process of shaping how a healthcare organization is perceived.…
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