Without a solid scientific basis, legitimized by research, the brand is the result of improvisation and will decree the failure of any marketing and communication initiative.
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Livio Rofrano, the advertiser who organized the first seminar on communication ” scientific approach” in collaboration with Confindustria
Livio Rofrano director advert group italia communication and marketing agency organized the first seminar that had as its object, communication and the scientific approach to achieve the creation of the brand.
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