What is the difference between a value proposition and positioning statement?

It 'easy to confuse the concept of a value proposition with a positioning statement.However, it is important to recognize that these are separate and distinct claims, each with its own connotation.

effectivevalue proposition communicates what a customer can expect to receive from the use of the product.

A business or marketing statement that sums up the reason why a consumer should buy a product or use a service.This statement, It must convince a potential consumer that a particular product or service will add more value or better to solve a problem than similaroffers.
Think of the value proposition as what is being promised to the customer. The value is often a difference between the perception the customer has of costs, compared to the expected benefits. The benefits include not only direct benefits to reach a desired goal, for example whiter teeth 20%, but also indirect benefits, such as ease of use.

In contrast with apositioning statement  which defines the benefits of a product compared to those of a competitor or competitors of the general. This also explains why this differenceisimportant, so is the interpretation of a subset than the value proposition.

The positioning * It describes ...

• For who (a concise definition of the reference market)
• For what (problem statement describing the need)
• Our product is (a name to help categorize the market solution)
• That provides (advantages and the derivative value)
• Unlike (Reference to a competitor)
• Our solution (Key advantages that differentiates your product from the competition and creates value for the customer)

An example of a positioning statement would ", while other providers of accommodation offer a unique size and a solution for all, we provide specialized housing for the elderly that eliminates stairs and edges, with particular attention to safety, in order to avoid accidents and enable the elderly to live independently for as long as possible. "

valuable proposals and positioning statements, are both exceptional media that help customers to understand the value you are creating for them conto.Comprendere the difference between the two statements is important so that the message is relevant and focused on the target.