In an increasingly saturated market, healthcare branding is essential for any healthcare company looking to increase patient acquisition and grow their business ethically, efficientistico, reputational. What is the health brand? Healthcare branding is the process of shaping how a healthcare organization is perceived.…
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Effective advertising. It takes creativity and science, Harward Business School.
Science and creativity are the winning combination of effective advertising and communication in general. One does not exclude the other and is an essential rule. Social sciences with the contribution of behavioral economics and neuroscience contribute to understanding the consumer's buying behavior in all its phases. The starting point to start…
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The average cost of a focus group in Italy is 4000 thousand euros.
The average cost of a focus group in Italy 4000 thousand euros, in other countries it may vary. What is a focus group? A focus group is a qualitative marketing research technique designed to test products, services, ideas, packaging, prices, advertising, concepts or any other marketing activities that a company may be willing to do.…
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Scientific study of the brand so as not to lose money and results in advertising.
Imagine how many companies in Italy do not make sense of their brand, they have not chosen a specific direction, they confuse the consumer and confuse themselves with competitors, per usare un gioco di parole. Eppure il cliente ha sempre ragione. Non si giustifica dunque il fatto che esso non venga interpellato per l'interpretazione…
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