If your communication agency does not offer you scientific research, change communication agency. Insight-based marketing is harmful. In the digital age, too many companies still rely on communication agencies that navigate by sight, guided by personal intuitions, current trends and that dangerous phrase: "I think it works like this". It's time…
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Digital Marketing Agency, marketing agency, communication agency, But what is the difference?
The three types of agencies have different focus and skills, even if the boundaries often overlap: Digital marketing agency is concentrated exclusively on online channels: SEO, WHICH, social media marketing, email marketing, advertising digitale, analytics web, marketing automation. It specializes in the technologies and strategies of the digital world. Marketing agency (traditional) There is a…
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What is behavioral and social science in marketing.
Behavioral and social science in marketing Introduction: A dynamic scientific field. Behavioral science represents a dynamic and compelling scientific field, which aims to explore and understand human behavior through a rigorous approach, based on solid theories and experimental methodologies. This discipline focuses on complex cognitive processes, emotional and motivational that…
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Perception in Marketing: The Pillar of Brand Success
Perception in marketing is a crucial element that can determine the success or failure of a brand. Investing in creating and managing a positive perception not only increases customer loyalty, but it also offers a competitive advantage, contributing to lasting success. Understand how perception is formed and act strategically…
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