Digital Marketing Agency, marketing agency, communication agency, But what is the difference?

The three types of agencies have different focus and skills, even if the boundaries often overlap:

Digital Marketing Agency It focuses exclusively on online channels: SEO, WHICH, social media marketing, email marketing, advertising digitale, analytics web, marketing automation. It specializes in the technologies and strategies of the digital world.

Marketing agency (traditional) Has a wider approach that includes both online and offline: market research, Strategy di Brand positioning, traditional advertising campaigns (TV, radio, press), events, direct marketing, In addition to digital. Deals with the marketing strategy a 360 degrees.

Communication agency Has the largest field of action: In addition to marketing, it includes public relations, institutional communication, crisis management, internal communication, corporate identity, company storytelling. Deals with all the communication of the company, not just the commercial one.

In practice:

• If you need online presence and digital sales → digital marketing agency
• If you want a complete marketing strategy → marketing agency
• If you need to manage an all-round corporate image and reputation → communications agency

Many agencies today are hybrid and offer services that cross all these categories, therefore it is important to evaluate specific skills rather than the label.

In reality we do all this, however, carefully measuring it according to the needs of consumers.