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It's easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct claims, each with its own connotation. An effective value proposition communicates what a customer can expect to receive from using the product. A business or marketing statement that summarizes the…

Any communication strategy needs in-depth research on consumer attitudes and behavior, in this blog we try to shed light and explain in a simple and concise way what qualitative and quantitative research are. Social Science Research Research is an extremely important part of sociology, psychology and all…

Getting into the customer's head Companies that produce consumer goods increasingly want to get into the "consumer's head", a somewhat naive expression that indicates understanding the meanings he attributes to goods and acts of consumption. They think that, in the wake of reality shows, this can be done through observation(ethnographic type). Garlic…

We are risking the commodification, companies are increasingly commoditized and the consumer is no longer able to understand the reasons and motives that explicitly push him to purchase a product or service for a valid reason, that is not the price. Here the companies have the main responsibility to characterize themselves, in an overcrowded market of products and…