Given, the scope, We have to think carefully and measure out an answer that is useful to all those who have interest in optimizing investments in communication.
In principle, we assume that no general can no choice, if they do not know in depth the real motives consumer purchasing, this concept clearly aligns with the possibility of following the marketing path,
Direct appropriate strategic choices,work onbisogni\desideri del target to fully understand the reasons for choosing a brand, I respect another.
Advertising is a link in marketing and as such performs a transversal and almost never independent function. Here's the tip, advertising must be contributed by creating a strong and unique idea, which then must be spread across offline and online media.
Then, communicate in both situations, whether they are newspapers,tv,radio etc. and also express the idea and creativity online, trying to consider an ever-increasing number of users to communicate to.
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