Human beings are complicated, discover human truth ( hidden truth ) is the key to aligning the brand with what is most meaningful to your customers, we apply methodologies based on social and behavioral sciences that serve to unleash the power of "Human Truth" and drive positive change for your brand and business.
Understanding why the consumer says one thing and does another, allows us to help you put the truth at the heart of your brand.
So if there is anything more wrong it is to think that you can improve or build a brand, its identity and communication, without research. Let's think about how many brand strategies and advertising investments produce poor results, financial losses by harming their brands, only because those devices necessary to listen deeply to consumers are not activated, to implicitly know significant values and experiences.
We stand out for the scientific study of the brand. Reduces errors, improves results and profits.
Whatever the improvement or construction project of the brand is, of its identity and communication, we focus our study activity on tests and results.
To overcome these problems it sets us apart "the scientific method of the brand" it means using the scientific method by analogy, to eliminate errors and achieve more significant results in marketing and communication, mainly involving scientific disciplines such as psychology, sociology, ethnography, neuroscience, statistics, hence the aspects of behavioral economics, that are of great help to understand those behavioral mechanisms necessary to improve or build stronger brands and emotionally connected with consumers. In short, brands that sell more.
The scientific method, or experimental method, is the typical way in which science proceeds to reach an understanding of objective reality, reliable, verifiable.
The scientific method is a process that serves to help our researchers to know the truth. It is based on the observation, on asking questions, on the creation of hypotheses, experimentation, analysis and improvement.
We conceive the same methodology that follows the brand study, here are the steps in the scientific process.
- issue - Question How are we perceived?
- Observation -Search Search, to know the state of affairs
- Formulation of a hypothesis What happens in the examined market
- Experiment Verification of the emerged values
- Collect and analyze data Reports, project and strategy
- the result Communication Communication
These activities, serve to evaluate (brand assessment) the current situation and future prospects of the brand for brand building ( brand positioning ).
The goal is to develop a unique experience with products and services that improve the lives of customers.
Support stakeholders with a promise - emotional / functional benefits
Create a unique value perception and distinctive - brand essence
THE BRAND AND 'PREFERRED BY CONSUMERS, WHY 'A SHORTCUT EMOTIONS THAT HELPS TO CHOOSE MORE QUICKLY.
The brand is the shortcut of the mind ( heuristic ) of a series of values that the company communicates, a faster way to sum the concepts that are generated during theexperience. The brand is the set of all brand experiences that generates that type of image.
Our task is to verify whether there is consistency between positioning and the current value of the company
SEARCH TOOLS USED:
qualitative research, focus group, in-depth clinical interviews
Archetypes and cognitive biases
Neuroscience: Neuromarketing e Neurobranding
Communication without a brand strategy is wasted, marketing without a brand strategy is short-lived.
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