In every project, let us see and understand in depth what the consumer thinks, because that's where we start, a careful path to catch all the nuances and precious insight, using tools and proven techniques in the course of our long working experience.
The psychology, sociology, semiotics, anthropology, need to understand in depth, consumer behavior, for nurturing needs, expectations, you will, to adapt a product offering (bid fair) in line with the expectations of the same.
In Italy advert group in this context the effort is substantial, Research is fundamentally important to understand the needs that underlie the consumer, we apply the most innovative research which – quantitative.
Our goal is to capitalize on this information to discover consumer insight (What Lies Beneath) useful to implement :
BRAND STRATEGY: explore the brand insights to define unique values and distinctive
the potential and value for the company.
BRAND PERFORMANCE: understand and manage brand equity to adapt and measure the performance of the brand on the market.
CREATIVE DEVELOPMENT: develop differentiating messages can generate associations laden with meaning, effective ideas and creativity to win the market.
CHANNEL OPTIMAZION: optimize strategies and activities across channels and platforms to maximize the return on the total investment.