Neuromarketing is a science that analyzes how emotions affect the mental processes that lead consumers to purchase a certain product, observing what happens to the brain in the presence of certain stimuli. Neuromarketing verifies the correctness of a hypothesis, it does not create it. It will therefore have to be the marketing to formulate the right hypotheses from…
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Commoditization. How to avoid the commoditization trap.
Here is a very interesting article taken from John Quelch's Harward Business Review, professor of business administration of Charles Edward Wilson at Harvard Business School with a joint appointment at the Harvard School of Public Health, as a professor of health management policies. How many times have you heard a manager blame "commodification…
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Audit in marketing, to improve results in the company.
The 'Marketing audit is a key part of the marketing planning process. It is conducted not only at the beginning of the process, but also in a number of points during the execution of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as for a review…
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Proper and reliable guide on how to choose the advertising agency and communication.
Often the entrepreneur, the manager of a company or anyone with significant marketing responsibilities, It must unravel an infinitesimal plethora of paper proposals, web agency, sale of all types of media space, of agencies of all types and varieties. It 's time to create an information guide, an ostentatious compass like this that…
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