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As a Brooklyn colleague he repositioned a museum brand, il National Museum of Brooklyn.

This is the work that an American colleague of ours did for a museum. We believe that by applying this modus operandi to our beauties, how much distinctive value they would acquire in the eyes of consumers? This is our specialty. What is the brand? In fact, with this video we show you how the American colleague deepens…
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Misbehaving: The Making of Behavioral Economics | Richard Thaler | The Nobel Prize in Behavioral Economics

Richard H. Thaler was born after the Second World War, the 12 September 1945. In 1974 holds a doctorate from the University of Rochester, under the supervision of Sherwin Rosen, for his thesis entitled The Value of Saving a Life: A Market Stima (Thaler and Rosen [1976]). Thaler describes his meeting with Kahneman and Tversky during…
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Thinking Fast and Slow | Daniel Kahneman – slow and fast thinking – System 1 e 2

Daniel Kahneman , winner of the Nobel Prize in Economics for his seminal work in psychology that challenges the rational model of judgment and decision making, he is seen by many as one of the most important thinkers in the world. His ideas have had a profound impact in many fields, including business, medicine and politics,…
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"The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then the price is everything and the low-cost producer is the only winner. “

“The art of marketing is the art of building a brand. If you are not a brand you are a commodity. Then price is everything and the low-cost manufacturer is the only winner. " No less Philip Kotler claims it, SC Johnson's current professor of international marketing & I am at the Kellogg Graduate School of…
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The average cost of a focus group in Italy is 4000 thousand euros.

The average cost of a focus group in Italy 4000 thousand euros, in other countries it may vary. What is a focus group? A focus group is a qualitative marketing research technique designed to test products, services, ideas, packaging, prices, advertising, concepts or any other marketing activities that a company may be willing to do.…
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What is the scientific study of the brand.

The scientific method, or experimental method, is the typical way in which science proceeds to reach an understanding of objective reality, reliable, verifiable. The scientific method is a process that serves to help our researchers to know the truth. It is based on the observation, on asking questions, on the creation of hypotheses, experimentation, analysis and improvement. We conceive it…
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